Sarah McDevitt is experienced in product development and business strategy, consulting with companies to align innovation and operations with business goals, while guiding complex products to market. She founded and led Core, a wellness tech startup that combined award-winning consumer electronics, apps, biofeedback, subscription content, and a brick-and-mortar studio. Under Sarah's leadership, Core was successfully acquired by Hyperice in 2021, where she served as VP of Strategic Projects until transitioning to independent consulting in 2023.

 

Sarah began her career at Microsoft after earning a degree in Math and Computer Science from NYU, where she was also a member of the nationally ranked Women's Basketball team. She later earned a Master's of Education from Stanford University, with a focus on behavioral health in high schools. Currently, Sarah holds advisory roles with startups and VC firms across industries including consumer sports and wellness, B2B AI software, and hardware/manufacturing.

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